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Millions of people from across the world shop for their basics from Amazon. Similarly, a massive number of sellers opt for Amazon to boost their businesses. With the ever-increasing demand in the market, sellers often remain confused about the products to offer and the ones not to.
If you are aspiring to dive into the world of e-commerce, the best place to start will be Amazon FBA business. It is nothing but a setup by Amazon where the seller gets to choose the product he should sell, find a supplier, pack, and then ship it for delivery. All this is done in one of the many fulfillment centers of Amazon.
An essential factor in starting a business is finding the product to be sold. To have good knowledge of what to offer to boost your business is vital before you start selling on Amazon.
Thorough research and analysis of the market are necessary, to begin with.
To not get buried by low prices of similar products or incorrect pricing, you have to find the precise mix of demand and competition.
Jungle Scout can help you analyze tons of data and focus on things that matter.
Greg Mercer founded Jungle Scout in 2014. Various statistics show how Jungle Scout has risen from being underrated to the best amazon consultant in the market over time.
After using it thoroughly for my various FBA accounts, I have enough data to affirm that it is one of the most extensive tools for all Amazon sellers.
Let’s take a closer look at what this tool is and how it works.
What Is Jungle Scout?
Jungle Scout is a tool that helps in analyzing and sorting the mountain of goods to discover the best products on Amazon, which can be profitable for your business.
In other words, Jungle Scout is a product search tool that lets an online seller examine the product database for Amazon.
The sellers can quickly analyze the best-selling products and how they can optimize the product listing. It has become one of the best product research tools for Amazon FBA business.
It also offers a web app and Chrome extension, letting you access the detailed analysis and information almost instantly.
It provides you with all the essential information, like bestseller ranks, reviews, research keywords, and also competitor brands and products.
Jungle Scout tends to be an excellent tool for both short- and long-term outcomes. It saves you time and also gives you leads for a better business strategy.
What Does Jungle Scout Do?
Jungle Scout is associated with various product-related researches. The main reason for Jungle Scout being so popular is the fierce competition among the sellers. It is challenging to find transparency in such a vast competitive arena. Randomly found data can be misleading and often fake.
The accessibility to such information, which gives you unparalleled insight into the aspects of trading, is almost invaluable.
This knowledge helps you lead a business that is scalable as well as repeatable.
One of the most critical functions of Jungle Scout is tracking. It tracks the various statistics of a product like its daily, weekly, or monthly sales, reviews, and customer ratings.
Besides giving you an insight into the performances of various products, the tool also monitors the listings, day-to-day sales, and even the fluctuations in sales of the competitors. This information gives you an advantage over the contenders.
Jungle Scout pinpoints the products available on Amazon’s catalog which meet your criteria. You need to input your data, and you are provided with several listings you could choose from.
It helps you find the niche products that you would sell and the potential of it to add value to your business.
Features of Jungle Scout
Jungle Scout by Amazon is packed with user-oriented features. It is a complete software suite to grow your business.
We will now take a look at the features and how they individually help in the process of boosting productivity.
#1. Product Database
It has a hugely comprehensive database that contains more than 70 million products that are available on Amazon. You can choose the product that matches your ideas and explore its opportunities.
The preset filters let you set the categories as per your requirements, like sales rank, estimated sales and revenue, and many more. The products you choose gets automatically synced with your tracker. You can easily view the product’s ranking for better decision-making while surfing products on global marketplaces. Also, an easy-to-use profit calculator shows all the fees for products.
#2. Product Tracker
One of the most extensively used features of the tool is product tracker, which tracks the performance of the potential products for better and informed business decisions.
Using this feature, you can track the sales and the revenue of the selected products regularly. It not only monitors the metrics but also provides ease of use wherein you can create separate lists for products within the Product Tracker.
The exceptional feature Opportunity Finder helps you discover profitable products. It tracks the emerging trends and fresh products for which there is high demand yet low competition.
It shows you the trends and performance of products over time using graphs and charts. It gives you results like average price, units sold daily, and the search volume of the commodity.
In the end, it shows a niche score out of 10, which is based on the product’s demand, quality of the listing, and competition. It is purely a data-backed algorithm that drives a more business-oriented approach to the search process.
A critical part of selling is acquiring, which means to source the products. Jungle Scout has a solution to this as well.
The Supplier Database within Jungle Scout provides you with a list of all legitimate suppliers from across the world. It ensures that the supplier is verified by checking its customer volume as well as the confirmed shipments.
There is again a Match Score based on the product you are searching for and its available brands or company or any supplier name. In case you do not want to invest in a vast lot of products at one time, you can check for the factories near you, which accept small-quantity orders, from the Supplier Database.
The feature further lets you manage and compare quotes from suppliers as well as generate purchase orders. Also, you can quickly identify the exact supplier of a product using the ASIN (Amazon Supplier Identification Number).
#5. Keyword Scout
If you are looking out for an e-commerce business, you are probably well acquainted with keywords and their impact. The Keyword Scout feature is a keyword research tool within Jungle Scout.
Keyword Scout helps you find the most accurate and high-ranking keywords to get your product noticed on the Amazon platform.
It works by pulling in millions of data depicting what the customers are searching for. Using these comprehensive keyword search volumes, you can find the competing products, their PPC (pay-per-click) costs, and impression rates.
It allows you to target both the regional and global market using the high-converting keywords. You can view how a keyword has performed for up to two years in the past. The monthly and weekly trends data gives you a clear idea of the popularity and seasonality of the keywords.
With Keyword Scout, you can understand how products and listings hold up against the competition and use it to the benefit of your sales and revenue.
Jungle Scout now allows you to send targeted customer promotion e-mails to increase sales while encouraging customer reviews. Personalized e-mails have forever been a better way to earn positive reviews and engagement from customers.
The Launch feature supports up to eight marketplaces across the world, including Canada, United States, Mexico, France, United Kingdom, Spain, Germany, and Italy.
Learn more and better ways and techniques to sell from a collection of educational videos and other resources.
#8. Sales Analytics
Keep a controlled track of your sales and business with this innovative feature within Jungle Scout.
The feature tracks and organizes all your Amazon sales data to understand your performance as a seller while suggesting you cost-cutting strategies to make it better each time.
Calculating your stock and demand in the market is a significant part of sales. This feature gives you a clear indication of the volume of an order you should place and when. It helps you avoid overstocking and other fees.
Jungle Scout also has an alert feature that keeps you updated about the changes in a product’s price, reviews, and others.
Jungle Scout Extension
The Chrome extension of Jungle Scout makes it a smooth and faster way to access various information. The extension adds a plug-in right away to your browser.
It is nothing but an extension of the web-based software. The extension provides a quick view of the vital information about products.
There are two versions of the Chrome extension: Pro and Lite.
Difference between the Pro and Lite Versions
There are different features of each version. The main difference between the two versions is the level of business a seller is into. The Pro version is a more feature-packed version developed mostly for advanced e-commerce businesses, while the Lite version is a more affordable one designed for beginners.
The features included in the Lite version are the following:
- Monthly sales and revenues
- Review and rating tracker
- Industry-leading accuracy
- Seller and category ranking
- Support and updates
The Pro version has the following added features apart from the one already available in the Lite version:
- Profit calculator
- Web app advanced integration
- Weight and dimension of products
- Types of seller’s estimator (FBA, FME, etc.)
- Opportunity score
The Chrome extension of Jungle Scout supports only one device at a time.
Pros and Cons of Jungle Scout
Like every other tool, Jungle Scout also comes with a considerable number of benefits while falling behind in some aspects.
- Accurate estimations
- Premium customer care
- Extensions are high on budget
- Extensions do not support more than single-device usage
- Limited features in Lite version
How to activate Jungle Scout discount?
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Jungle Scout provides you with all the necessary information that is crucial at this age, where e-commerce is flourishing. It is a great platform to initiate a new FBA business or thrive in an existing one.
Jungle Scout is a great choice when looking at the various tools and features it offers for business development. It is useful in its ways to find the right product for sale, depending on the region, cost, or scale.
The information that Jungle Scout offers is not only comprehensive but also has the potential to drive prospective customers, in turn helping you to make better-informed business decisions.
Most users review Jungle Scout to have intuitive functionality, which is accurate. The features in the tool let you create a set of criteria of your own for each set of products that you decide to sell.
These aspects add to an excellent tool, which is great for learning both the basics of online sales as well as an advanced, successful business.