Grammarly Black Friday Deal is finally here to save a lot of money this year.
All the things on the web are different forms of content only. Whether it is a YouTube video, Instagram post, blog article, social media caption, or landing page sales copy; everything is made of the content.
The point that I’m trying to make here is you can’t thrive online if you are not good with content. Among all the content formats, writing is the fundamental skill that you must master.
You have to have skills of writing persuasive content that not only resonates with users but makes them engage with your brand and take your desired action in the end.
Writing great content requires much more than basic grammatical knowledge. As the brand’s credibility is at stake, persuasive content should have a tone, style, correct sentence formation, otherwise.
When do you have thousands of followers on a social media profile, or invested thousands of dollars in the design of your website, if you are social media ad copy or landing page content is not grammatically correct. The investment would be of no use.
You can hire manual proofreaders to verify the quality of your content. There are few online tools that can also be of great help.
Today, I am going to discuss one of my favorite tools, Grammarly. It is a must-have tool for all the business owners and content writers to revamp the style of the content for better conversion.
Before diving deep into the pros and cons of Grammarly, let’s have a brief about the company.
Introduction to Grammarly
Grammarly is a decade old company that has more than 20 million users across the globe.
In the year 2009, Max Lytvyn, Alex Shevchenko, and Dmytro LiderDecided teamed up to create a tool that can help users improve their English grammar and suggest edits and their texts at the same time.
The brand has been known for improving communication among users through its editor, which is made of artificial intelligence.
Grammarly will help you with spell correction and grammar in your text to make it suitable for users.
Earlier, the product was focused on improving students’ English grammar, and then, the brand has evolved to a whole new level.
Today, Grammarly has become a go-to virtual assistant of millions of writers who want to improve their regular correspondence and professional rating capability.
In the year 2015, Grammarly launched a free assistant to people. Then, they launched a commercial editing SaaS platform for companies and organizations.
In 2017, the brand received funding of $110 million that put it on the map of one of the growing ventures of the internet generation.
Today, with more than 200 people in staff that are successfully serving more than 20 million users spread across more than 2000 agencies, institutions, and organizations.
Grammarly has been recognized by leading media websites like the New York Times, Wall Street Journal, Forbes, USA Today, and TechCrunch.
Now, let’s understand why it is the best online editing software out there.
Pros of Grammarly – Why You Should Use It?
Works for Your Needs
Grammarly understands what you need and provide dynamic solutions to the users.
Grammarly has got two types of services — Premium and Business. Both of the packages have a single goal, which is to improve users’ writing; but they take different approaches.
Grammarly also has a free version that corrects your spelling and grammar in the texts.
Once you upgrade to Grammarly Premium, you get a comprehensive list of productive features that can take your writing to a whole new level.
Along with the features of spelling corrections and grammatical rectification, you can also get readability score out of 100 to judge how engaging the content would be.
Writers would agree that sometimes they ran out of words and could not know what to write to convey the message aptly. Grammarly understands this hustle of the writers and provides substitute words that are suitable for their needs.
If your Grammarly Premium account, when you open a new document, upload your text, you will get a pop-up box that will let you mention the more information about the text. Based on your inputs, the editor will edit your content.
In the premium account, you can also check whether your content is plagiarized or not out of 16 billion web pages.
With the Grammarly Business version, you can invite all of your team members under one roof, and all of them can edit their content seamlessly.
Under the Business category, the manager controls and get analytics section where the manager can determine the performance of team members.
More than 80% of users have believed that Grammarly Business has made them sound more professional during their digital conversation.
After editing your content through Grammarly Premium, if you wish to edit it even better, you can send to manual proofreaders of Grammarly. Based on your time window, you will have to spend a few dollars for this task.
Portable and Scalable Across Platforms
There are so many places online where you write and share your content. You tweet about, write Facebook ad caption, respond to chat messages, etc.
Grammarly is available across all platforms. From medium, Facebook, Twitter, WordPress, Google Docs, Salesforce, Zendesk LinkedIn, Slack, and Intercom.
These are the primary platform where you can improve your professional and regular communication with the audience. You can use Grammarly for office 365, Windows only.
They also provide browser extension for Safari, Internet Explorer, Google Chrome, and Mozilla Firefox.
If you don’t prefer to use Grammarly through a web browser, you can also install the desktop-based application for your Mac and Windows desktops and laptops.
Grammarly has also developed interactive keyboards for iOS and Android systems to enable smart typing and have grammatically correct conversations.
Drawbacks – Read This Before Buying Grammarly Black Friday Deal
Sometimes, Grammarly is Over-Sceptical
Grammarly has developed an artificial intelligence robot that identifies mistakes and shows suggestions to rectify.
I believe that writing is an artistic job. So, sometimes, when you wrote a sentence that exactly resonates with the context. Still, Grammarly will show that it is not relevant or suitable as per the content.
So, you have to be smart enough to apply the changes suggested by Grammarly.
You May Become Dependent
When it comes to spelling correction and grammatical mistakes, Grammarly is very accurate, and therefore, you might end up becoming addicted to using this software for all your proofreading and editing tasks.
If you are a writer, then you should strive to improve your skills. However, with Grammarly, you might feel that you are dependent on using this tool to write content on a day-to-day basis.
Conclusion – Should I Buy Grammarly Black Friday Deal?
If you are a business owner, then you have to write sales emails and persuasive copy for investors and your team members. Then, Grammarly is a real deal-breaker for you.
With almost $30/month and quarterly plan of around $20/month, this proofreading tool can literally improve your writing to a whole new level.
With the help of Grammarly, non-native English speakers can write paragraphs and communicate confidently to their counterparts without fear of being judged.
However, be mindful if you are a full-time writer. While using this tool, writers must not become too dependent on it and affect your learning process.
Please let me know what you think about Grammarly Black Friday Deal, and share your thoughts in the comments.