Just like Twitter and Instagram, you can use Tumblr to build a brand around yourself. It is a microblogging platform where you can post multimedia content such as video, audio, infographics, and much more.

You can somewhat consider Tumblr as an alternative to Pinterest, although there are few key differences between both the social platform. Unlike Twitter, Tumblr focuses more on a visual approach to your content.

You can use this social platform to increase your brand value and get yourself noticed. Furthermore, you can also divert an impressive amount of traffic from Tumblr to your website. Sadly, the entire story revolves around the quality content and post reach. 

Not everyone can gain hundreds of followers on Tumblr by merely posting content without considering various other essential factors. Well, if you’re trying to find some ways to increase your followers and reach of Tumblr account, then this article is for you. 

How to Get Followers on Tumblr in 2019 

You can try to implement some or all of the things mentioned in this article to improve the quality of your Tumblr account. The methods discussed below will also help you grow and increase your content reach significantly.

Apart from following these things, the most important thing is consistency. If you’re not consistent in your game, then no tips or tricks can help you ace the social networking game. I know that’s harsh, but that is the truth. With that cleared out of the way, let’s help you improve your Tumblr game. 

1. Niche and Brand 

Know your niche and brand-identity

The first and foremost thing which you need to focus on is the niche and your brand. Social media accounts and blogs that focus on a single or narrowed down niche tends to perform very well. It is always recommended to find the best suitable niche for your account and sticking with it no matter what.

Apart from just selecting a niche, you must be passionate about it. There is no point in posting content on a particular niche if you’re not into it. This technique generally results in less attractive and not so helpful content on your platform, which in turn reduces the number of followers and, ultimately, your reach.

So, select a specific niche that you’re passionate about and start posting unique content related to your chosen niche. 

After selecting a niche, you need to focus on your brand. By this statement, we mean understanding your brand a little better. You want to give out a clear message that reflects your brand values and what you stand for.

Whether you believe it or not, the Tumblr account is an extension of your brand, and you need to sort this thing foremost before actually trying to get more followers and reach. If your blog is about dream, lifestyle, and travel, then you’re technically reaching out to young readers out there.

Furthermore, you’re promoting working hard, exploring new aspects, and various other things. It is essential to keep things like this in your mind since it helps to shape up your brand. Above all, it gives you a clear idea of what to post.

2. Start the Follow Everyone Game

After deciding your niche and knowing your brand, you should post high-quality content on your account. Once you hit a good starting figure, you can start what we call “Follow Everyone Game.” In this, you try to follow as many people as possible, but of course, it should be related to you and your account.

Let us try to make things a bit clearer. Firstly, you have to follow popular accounts in your niche or industry. You can also follow accounts with 50-100, which falls into your niche. Doing this will help you analyze the competitors and the kind of content they are publishing.

Apart from this, we will recommend following the below rules to ace this game like a boss. 

  • Follow accounts that follow you, irrespective of their figures. 
  • It is a must to follow accounts that use “Follow Back” tags. 
  • You can also follow those who comment on your content. 
  • If you find some of the exciting accounts, then you should follow back them too. 
  • Lastly, follow accounts that reblog your content. 

You will need to follow several accounts in the hope that they will reciprocate. Following the above rules will help you kill this aspect of Tumblr. There is a decent chance that you will end up creating a loyal reader base by following this step. 

3. Find your Magic Timing and ReBlog

Just like in any other social media network, the timing of your content matters a lot on Tumblr. Sadly, when it comes to schedule, there is no hard rule on the internet, which you can follow.

Every account has a somewhat different time range where the post can significantly perform better. You will have to experiment a lot to find your magic timing. But once you do, you can schedule your post in that range to gain more reach and attention.

When you post at the right time, you get more attention, which gives you more potential followers. Pick up a time range for yourself and try to post content in different slots. You will have to keep a close watch to your published piece and will have to analyze various things. Do that to find your magic timing. 

One of the most helpful features on Tumblr has to be the reblog option. For those who’re unaware, reblog means posting someone else’s content on your blog. You can use the queue feature, which has a limit of up to 300 posts, which publishes automatically throughout different times of the day.

There is a limit of 50 queue posts in a day. Using this feature, you can also schedule your original content. Even though the content you are posting is not even yours, it can still help you increase your followers significantly. 

4. Hashtags and Commenting 

Hashtags and comments are the most important thing when it comes to any social network website. Well, the same holds for even Tumblr blogs. Hashtags are the keywords which the user will search to find content related to it.

It is recommended to use hashtags on your post that are relevant to your blog and of course, content. It is worth mentioning that only the first 20 hashtags are searchable, meaning there is no point in spamming. We will recommend choosing the popular 20 hashtags related to your content and blog and using them. 

Apart from hashtags, the other thing which will help you be on people’s radar is the comments. Create a list of a few of the Tumblr blogs that you think might help you drive like-minded viewers.

Regularly, try to be active on these blogs by commenting on anything. By consistently commenting on other blogs, you are trying to appear on someone else’s radar. Using this way, you can find viewers that are interested in your content, which in turn results in less bounce rate.

For those who’re unaware, the bounce rate is when a reader clicks on your blog or post and then does nothing on it. You don’t want that. 

Conclusion

Well, now you know how you can drive traffic to your Tumblr blog and increase your followers. It’s your turn to implement these tactics and experiment with it to find a more optimal solution exclusive to your blog. Remember, everything takes time and perseverance.